There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your online business? For starters, your brand is the core of your marketing, the central theme around your products and services. Your brand is not your company logo or your company name, unless of course you are Microsoft or the Yellow Pages.
For people to come and buy from you in droves, your brand needs to be crystal clear, attractive, and powerful. In fact, your brand needs to be powerful enough to rouse your potential customers into action while actively expressing you, what you’re about, and your uniqueness.
Once you’re sure of your brand, you also gain a tangible way of talking to people about what you do. It makes your marketing so much easier when you have your brand clear in your mind and understand what it is you’re selling in the first place. When you’re creating your brand, you are creating a memorable marketing message that will inspire people to take action and choose to buy from you!
Here are five useful tips to help you develop your brand:
Your brand is the core of what you do
Why does your business exist and why does it matter? Did you know that peoples’ decision to buy is based on emotions, not facts? Consider the feelings or emotions your online business inspires in you and in your target audience. Make sure you are backing up your business with your values and purpose. You can do this by sharing the actual reason you started your business like you are talking to a close friend.
Think about how you present yourself
Not just on your website, but when people see you, talk to you on the phone, and read your emails. Are people getting confusing messages from you, or is it clear from the start what you do? Make sure your marketing is consistently saying what you want it to. Being transparent also adds credibility to your brand and encourages sales and loyalty.
Think like your audience
Try to get inside their head and see your content, products, and services from their point of view. How do they experience what you do and how does it make them feel?
Stand out from other affiliates
What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s. It’s not enough to be just the same as others.
What are your best abilities? Do you know your greatest strengths? Choose an unbiased person who knows you well to help you decide what your top attributes are. Your brand should be based around your unique strengths and abilities.
Think about it
Ultimately, creating a memorable and meaningful brand is essential for successful marketing of your online business. It’s something you can create with a bit of thought and may be a bit of help from your (unbiased) friends. While it’s best to define your brand as early as possible, it’s never too late to re-define yourself and create a strong, compelling brand.
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